Voices In My Head – Todd Schnick

Bloggers will talk from time to time about “finding their voice”. A simple expression writers use to mean their writing is in sync with their thinking. That they are saying what they feel they were intending to say the way that is unique to them. As we are all influenced by how we experience life, my voice is impacted by others. Since first loading up my Google Reader, I know that I have become influenced to become a blogger by others, and my topics are frequently informed by the combination of people I read. From time to time, I plan to share these voices with you.

I’ve never met Todd Schnick. I’m not even sure how and why I started following him on twitter and reading his blogs. But lately I have been intrigued by his writing. Maybe it’s his half-marathon efforts, documented here, or maybe his thoughts on minimalism, which he shares here.

Most recently, I came across his post from this past week on Zero-Based Living. As I have been spending a lot of time in recent weeks thinking about how to get a few things kick-started, this post influenced me to take this approach. I can list a lot of accomplishments and feel good about them, and I can even say that in business, my accomplishments have been the basis for new challenges. But at the beginning of each new project, I have to put the past behind and ask “What can I do here that is worthwhile and that I have to stretch to accomplish?” I could rely on what I have learned from last roles and assignments, but I will bring greater value when I try and bring new learning on top of what has worked in the past.

I’ve worked with many people who complain that their boss is always thinking in terms of “What have you done for me lately?”. Actually, it’s a fair question. We aren’t paid (most of us anyway) for what we have done in the past, but for the potential we bring to the organizations we work for. Zero-based.

This is not the first time that I’ve gotten good stuff to think about from Todd. He writes mostly about marketing, and that’s an area where I need to learn more. It doesn’t matter if he is providing advice to a store owner or restaurant, it can easily apply to me as well. We’re all marketers of sorts.

So, if you are looking for a little inspiration or some good marketing tips, let me suggest a few specific posts.

Thanks Todd, for sharing your views openly, and for your unique voice.




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